Logo
TH | EN

Natural Diamonds vs. CVD Lab-Grown Diamonds (LGD) — A Market That Cannot Be Substituted

Following a sharp 90% price drop in CVD Lab-Grown Diamonds over just a few years, De Beers made the strategic decision to close its Lightbox brand and fully refocus on natural diamonds.

Al Cook, CEO of De Beers, stated clearly:
“The persistently declining value of lab-grown diamonds in jewellery underscores the growing differentiation between these factory-made products and natural diamonds.”

This is not just a pricing issue — it’s a deliberate brand positioning strategy:

  • Natural Diamonds = High-value luxury, rarity, emotional significance

  • CVD Lab-Grown Diamonds = Mass-market, low-cost, volume-driven products

De Beers views LGDs as heading toward commodity status — like copper, sugar, or corn — where prices are purely market-driven, with no emotional margin or brand value attached.

And that’s why De Beers chose its side.
They’ve exited the lab-grown jewelry business entirely,
and are now doubling down on natural diamonds — backed by global marketing campaigns to restore demand and reinforce the image of Natural Diamonds as timeless symbols of luxury and value.

 

Ask ChatGPT

Related Post

Exploring the Art of Design: From Inspiration to International Standard Design | TGJTA

Exploring the Art of Design: From Inspiration to International Standard Design | TGJTA

Learn the art of jewelry design with TGJTA—starting from inspiration and sketching techniques to selecting 3D design software for creating works that meet international standards.

CIBJO Wants to Repeal Term ‘Laboratory-Grown’ from Its Blue Book

CIBJO Wants to Repeal Term ‘Laboratory-Grown’ from Its Blue Book

The World Jewellery Confederation (CIBJO) plans to revisit its 2010 resolution on terminology for synthetic diamonds and discuss limiting the 4Cs grading system to natural diamonds, aiming to restore consumer confidence and enhance transparency in the mar

How to Identify Real Diamonds: International Standards from TGJTA Experts

How to Identify Real Diamonds: International Standards from TGJTA Experts

Learn how to inspect natural diamonds using your naked eye and a 10x Loupe, following international standards from the Thai Gem and Jewelry Traders Association (TGJTA). Covers brilliance, fire, and how to distinguish them from simulants for confident diam

© 2021 TGJTA All Rights Reserved.