Logo
TH | EN

Natural Diamonds vs. CVD Lab-Grown Diamonds (LGD) — A Market That Cannot Be Substituted

Following a sharp 90% price drop in CVD Lab-Grown Diamonds over just a few years, De Beers made the strategic decision to close its Lightbox brand and fully refocus on natural diamonds.

Al Cook, CEO of De Beers, stated clearly:
“The persistently declining value of lab-grown diamonds in jewellery underscores the growing differentiation between these factory-made products and natural diamonds.”

This is not just a pricing issue — it’s a deliberate brand positioning strategy:

  • Natural Diamonds = High-value luxury, rarity, emotional significance

  • CVD Lab-Grown Diamonds = Mass-market, low-cost, volume-driven products

De Beers views LGDs as heading toward commodity status — like copper, sugar, or corn — where prices are purely market-driven, with no emotional margin or brand value attached.

And that’s why De Beers chose its side.
They’ve exited the lab-grown jewelry business entirely,
and are now doubling down on natural diamonds — backed by global marketing campaigns to restore demand and reinforce the image of Natural Diamonds as timeless symbols of luxury and value.

 

Ask ChatGPT

Related Post

Spinel: The Gem of Awakening and the True Star of the Global Stage in 2026

Spinel: The Gem of Awakening and the True Star of the Global Stage in 2026

For centuries, vivid red spinels were often mistaken for rubies and regarded merely as substitutes. Today, however, spinel has emerged from the shadows and claimed its rightful place as one of the most coveted gemstones among collectors worldwide, admired

The Men’s Jewelry Renaissance: A New Era of Masculine Expression

The Men’s Jewelry Renaissance: A New Era of Masculine Expression

Men’s jewelry has experienced explosive growth, emerging as one of the most profitable product categories in the luxury industry.

© 2021 TGJTA All Rights Reserved.